Back in the day, it was very difficult to get a merchant account. Banks were so strict about requirements which you either met or not. There weren’t too many options as well and the banks offered very little freedom in their policies and rates. Now, a lot of this has changed. There are many companies these days that just might give you a merchant account, whether you’re a big or small business, with or without a physical location. There are simply more providers now who are more liberal with their rules on approving applications and every businessman should take advantage of this.
If you’re looking around for a good merchant account, the most important thing at this stage is to keep your eyes open on the numbers involved – fees, percentages, credit card processing rates, etc. It’s also wise to understand how the bank defines certain terms. For example, “transaction” may mean simply getting authorization but may include processing a return.
The type of business you have also confirms your need for a merchant account. If you have a big business with a huge volume of sales monthly, getting this account can save you money in the long run. However, if you’re just starting out, you may find a third party merchant to be a good way to go. These third party vendors will normally take care of all details, pay the fees and even take care of the risks, including security issues for your customers as they make their purchase online. In this set up, the monthly fees are usually higher, but there won’t be a need to pay set up charges, gateway fees, etc. You simply pick the service you think is good for your business. They will simply instruct you on what to do depending on the service that you have picked.
If you want to give your customers the convenience of making an online payment with their credit card or check, you do have to apply for a merchant account. It is actually very simple. The first general rule you need to follow is to look for options, options and more options. From these, you will be able to spot their differences and base your decision on which one you think will provide you the best service. Take your time to study about fees, rates and policies, especially about security issues. If you have other businessman friends who have merchant accounts, it would be a great help if you could come to them for assistance.
2010年2月26日星期五
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